When the graves of ancient Macedonians crossed

with the Dodge Charger ...

A project with RTNA (Research and Technology North America) - research division of DaimlerChrysler. Funding from DCX - $60k

Principal Investigators - Michael Shanks and Peter Wolff

The project ran within Stanford Humanities Lab Industrial Affiliates Program.

June 2005 - February 2006

What will be the media experiences of the car of 2015? How can we assess what people will want? How will this involve new media devices, services, experiences?

This project brought archaeological method and insight to bear upon these questions.

We built a road map for this future of mobile media using interviews, literature survey, social trends analysis and foresight modeling. Our results were delivered using narrative sketches and scenarios.

What was fascinating was the intersection of the corporate world of America's car industry and classical archaeology - a partnership that did indeed help both sides see outside the box.

For key findings - see Mobile Media 2015 - key findings

Or go to our wiki website for full detail -

http://traumwerk.stanford.edu:3455/MobileMedia/Home (currently password protected - email us for access)